Why You Must Have a Website to Sell Products Online
As of December 2019, Vietnam had over 914,866 businesses operating, with 46.7% of them owning an e-commerce website. It is expected that by 2020, the number of businesses with websites will increase to over 60%.
Creating a website to introduce your business and sell products online will help you enhance your digital marketing efforts, attract millions of potential customers, and boost revenue growth in the 4.0 technology era.
Let’s dive into 4 reasons why you must have a website if you want to sell products online effectively:
- 1 Attract More Customers to Buy Products
- 2 Sell Online Anytime, Anywhere
- 3 Implement Effective Marketing Strategies for 2020
- 4 Increase Brand Recognition in Customers’ Minds
Attract More Customers to Buy Products
Consumers Are Becoming More Fond of Online Shopping
Consumer behavior is shifting from traditional in-store shopping to online shopping on e-commerce websites and social media channels. Many are avoiding trips to physical stores, supermarkets, or shopping malls because of the time spent on travel, waiting in lines to pay, and handling the transportation of goods back home.
On the other hand, with online shopping, people only need to use their smartphones or laptops to access multiple e-commerce websites to browse products, choose the best prices, and place orders quickly. Best of all, products are delivered directly to their doorstep. It’s simple, fast, and convenient.
Therefore, having a professional e-commerce website is essential to attract potential customers from the online space. Don’t let the opportunity to lead the market slip away. If you hesitate and fail to act immediately, your competitors will get ahead of you.
With an E-Commerce Website, You Can Market Your Products Anytime, Anywhere
Owning an e-commerce website means that at any time of the day, you can list your products and “open” your online store 24/7. Whether customers visit the website early in the morning or late at night, they are welcomed and can choose to browse products and place orders.
Google’s paid advertising service will also help you set up marketing campaigns to target the right customers, based on your preferences regarding the audience (gender, age, interests, location, items searched on Facebook, etc.).
Especially when owning a multi-channel e-commerce website, the latest web features will support you in synchronizing sales across multiple online channels, automatically taking care of and responding to customers, and providing accurate business reports. This helps save time on management and business operations.
Implementing an effective marketing strategy in 2020.
A business website is a tool that helps you implement an effective marketing strategy.
A business website, whether it’s a company introduction site or an e-commerce platform, is a tool that helps you implement an effective marketing strategy, once the 4Ps in Marketing have been defined. These include:
– Product: the products or services offered
– Price: pricing strategy
– Place: distribution channels, which can be online or offline
– Promotions: advertising activities, promotional programs, customer care, etc.
A website is the most sustainable online sales and distribution channel for businesses. Unlike sales channels like Facebook, Zalo, or e-commerce platforms, where when listing products, you must comply with the partner’s rules and often pay high advertising fees to reach more online customers.
Through their website, businesses can actively promote and advertise their products and promotional programs. Additionally, a website allows you to store important data about customers who have purchased products, making it easier to implement a customer loyalty service process.
This increases brand recognition in the minds of customers.
A website helps enhance brand recognition in the minds of customers
A visually appealing website interface with a prominent brand logo, a creatively designed layout, optimized UX/UI across all display devices, and compelling messages about your vision, core values, and product quality commitment is the key to “winning over” partners and customers when they visit your site.
Another important factor is the loading speed of your website. People get frustrated when they visit outdated websites that load as slowly as a snail. Contact Eras for consultation on high-speed hosting services for your business website. We’ll support you as quickly as possible!
